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Phil
Nilsson
Best Selling Author
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Book Topics |
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(click one of the topics
below to jump to that section)
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Job Bidding and Pricing |
Management Books |
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Advertising and Sales |
Audio Tapes |
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Employee Books |
Video Tapes |
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Operations Books |
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Special Book
Discounts
On Package Deals (click
here)
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Job Bidding and Pricing Books |
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# A-7
Price: $69.50

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Labor
Time Data Handbook -
Written for: Landscapers, Maintenance, Lawn Care, Site Managers,
Municipalities. Contains over 500 field tested, time-studied labor hours
data for landscaping and grounds maintenance job estimating. You will
learn to: bid with confidence, save time preparing bids, easily
determine best crew size, make money on every job you get, get a full
days work from employees, never under or overprice a bid again, set
realistic labor goals for employees. Includes labor hours for over 500 common
tasks including: Aerification, Clean ups, Dethatching, Installing
Pavers, Mowing, Mulching, Hydroseeding, Sanding & Salting, Sodding, and
just about every job performed in landscaping and grounds maintenance. |
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Pricing Your
Services
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Never under price your work again! You'll know
true cost as basis for your price. Includes bidding formulas, overhead,
profit potential, pricing methods. How to avoid losing money on low
priced jobs. Discover the highest price you can get, save time preparing
bids. No guesswork or second thoughts when you use this system. |
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Maintenance
Estimating Kit -
This kit has everything you need when you
visit a site to get an estimate. Working from a model spec. it takes you
step by step. Assesses the model, finds the price, prepares the model
bid, writes the proposal, along with cover letter and outline of the
work. |
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Writing The
Maintenance
Specifications -
No more trying to find the right words to
explain job bids. Contains hundreds of samples of contract language that
fits any situation. Produce professional specs, avoid bidding
unrealistic site requirements. What to include and exclude. Also covers
summer and winter work elements, and work options to look for on any
site to boost sales. |
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To
order by phone call Toll Free 1-866-280-2252
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Advertising and Sales Books |
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# B-1
Price: $42.50

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Advertising And Marketing Your
Services - This primer on advertising covers a lot of ground when
it comes to taking the "mystery" out of this important subject. It
covers how to write ad copy, design brochures, using logos, pitch lines,
image, mission statements, best methods, time proven techniques, timing
releases, publicity, four basic rules to follow. . .no matter what,
looking professional, checklist of markets, ad samples, and avoiding the
"look alike" approach. Attention getters and those ugly "turnoffs". |
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Selling To Commercial Customers - Selling to commercial requires a different
approach to finding key contacts, bidding the work, locating accounts
that offer high profits. Explains professional image, getting long term
contracts vital to success, how to sustain customer loyalty, how to
close the sale. |
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Selling To Residential Customers
- Explains least costly, most effective advertising, services and
upsells to offer, getting the appointment, projecting a professional
image. How to overcome price objections, close a sale, and build a
loyal customer following. Why homeowners will or will not buy from you.
Includes complete set of contracts, work proposal and scheduling forms. |
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How To Write Effective Sales
Letters You'll never be lost for the right words with this sample pack of
sales letters designed for the landscape industry. Covers almost any
sell situation. What to say to persuade, what not to say, and why.
Mechanics of the letter, the do's and don'ts, appealing to logic and
emotion, best mailing methods, primer on direct mail strategies. |
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How To Improve Customer Retention Repeat business is key to growth. Use these
methods and you'll spend less time trying to find new customers and keep
those you have. Explores what customers really want from you, renewal
incentives, quality control, projecting the right image, price
increases, and finally how to keep customers happy. |
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All About Direct Mail Advertising - Direct mail is one of the most effective ways to
get customers because it's one-on-one. It doesn't compete with the other
ads. This book outlines the 7 cardinal rules to success and shows you
how to use them. Direct mail works if you do it right! Specifically
written for the green industry, this book gets you started in the right
direction. |
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The Art Of Selling -
Good sales people aren't born that way. Learn
the secrets of successful sales people and find out what you are doing
wrong. Sales will increase when you've mastered the skills of selling,
using tie downs, why customers buy, what will make you stand out from
the others. |
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To
order by phone call Toll Free 1-866-280-2252
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Employee Books |
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# ET-1
Price: $42.50

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Entry Level Training - Landscapers - This book trains new hires & seasonal help and
avoids you having to explain the basics over and over each season. It
covers materials, commonly used tools, equipment, safety, vehicle use,
hazardous substances, work practices, attire, customer relations,
personal behavior, terms and definitions, and question/answer review. |
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# ET-2
Price: $39.50

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Crew Leader Training - Landscapers Overcome the difficulty of unsupervised jobs.
Train your workers to accept responsibility and you'll probably increase
business. This is a step-by-step approach designed for the employee with
little or no supervisory experience. Covers task management, what owners
need from crew leaders, how to win respect and get cooperation from
peers, planning the work, getting it done! Overseeing the equipment,
goal setting, Question/Answer review. |
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# ET-4
Price: $34.50

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Training In Pruning And Planting - Covers everything workers need to know to
properly install and prune shrubs and trees. Shows how, when, why to
prune. Explains the tools, how to prevent damage, planting methods,
staking and guying, mulching, transporting stock, thinning, forming,
shaping, and pinching. Best times to prune flowering species.
Question and Answer review. |
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# G-1
Price: $39.50

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Employees, Find Them..Keep Them This book is going to make it a lot easier for you to locate and hire
the people you need. Has employee "hunting" strategies, how and where to
find prospects, what to offer ... wages, incentives, interviewing &
selection, motivation, how to prevent the competition from hiring away
your help. How to develop crew leaders & foreman, strategies to prevent
employees from leaving to start their own businesses. |
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# G-4
Price: $19.50

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Keys To Motivating Employees - This book focuses on the unique challenges of
motivating seasonal, temporary and key people. Discusses why some people
work hard, others don't. Why a paycheck alone is a poor motivator.
Tactics to use in your company to promote team players, get better
production, and create interest in a job where none exists. |
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# G-5
Price: $12.50

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How To Be A Great Boss!
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Ever wonder how employees like you as a "boss"?
Highly respected, well liked? How they perceive you is key to your
success in today's labor market. This report examines easily
mis-understood concepts of attitudes, work ethics, and self esteem that
can make or break your business. You can either "turn them on" or "turn
them off" by what you do and say. |
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# H-4
Price: $49.50

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Subcontracting
the Work -
This book shows &
tells everything you ever wanted to know about subcontracting your work
to others and being a subcontractor to others. The ins and outs of
partnering jobs, legal requirements, how to make money on others, limit
your risks, protect customer contacts, forms & agreements, qualifying
your partners, performance guarantees, insurance concerns, covenants not
to compete, lien waivers, ... all about "owning the work" but not "doing
the work" and how to profit from the growing trend in subcontracting. |
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To order by phone call Toll Free
1-866-280-2252
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Operations Books |
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# B-7
Price: $49.50

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Winter Income Producers -
This book is jam packed with surefire ways to
make money. You'll turn down time into added income. You'll get 75 ways.
Any one of them is enough to get you started, and the good news is that
most of them require little, if any investment. No long start up times
either. There's something for everyone. Pick a method that satisfies
your off season needs.
And, even if you yourself
decide to "kick back", relax and take it easy, doesn't mean your
employees can't continue to make money for you! No matter where you
live, no matter what your specialty within the landscape industry,
you'll find something of interest. I guarantee it. |
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Grounds Maintenance Manual -
A complete guide to maintenance contracting from
the author's first hand discovery of what works, what doesn't. How to
sell services, bid jobs, assign crews, control the work. You'll get bid
outlines, scheduling formats, cost calculations, checklists for year
round services. You'll learn how to evaluate every site for profit
potential, pinpoint best crew size, control costs, and know what to
expect on a daily basis. |
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Maximizing Profits In Mowing -
Some people make plenty of money mowing, while
others lose their shirts! Mowing is 50% of most contracts. Covers key
factors for better profits, best crew size, selecting the right mowers,
setting work quotas, scheduling problems. Mobilize your people to work
as a team! |
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The Snow Removal Business -
A complete guide to just about everything there
is to know about winter maintenance. Bidding, costing, scheduling, how
to maximize revenues, manage a storm, vehicle maintenance, bid proposal
package, contract language, selling the services, documenting a storm,
dealing with damage claims, pricing the work . . .everything! |
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To
order by phone call Toll Free 1-866-280-2252
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Management Books |
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# E-2
Price: $39.50

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Business Planning Workbook
- Specifically designed for landscape
companies and divided into three sections that form a master business
plan model. Contains fill in the blanks sections question and answer
review to form a Sales Plan, Production Plan and Management Plan for
your company. |
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How To Grow Your Business
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Growth means higher sales levels, more employees & equipment, more
debt, higher accounts receivables, larger facilities. Know what to
expect at each stage of growth with this behind the scenes look. Covers
growth plans, profit outcomes, key systems for control, maintaining job
quality, delegating to others, keeping track of production, how to
finance the larger operation. |
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The 7 Keys To Business Success - This guide explains the reasons why some
businesses do well, while others just seem to scrape by. The focus is on
common traits, attitudes, winning strategies that if ignored, lead to
disappointing results. You'll reprogram yourself to use the seven
principles, recognize the danger signals, identify obstacles to
overcome. |
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Writing Your Company Policy Manual You'll save time using this fill in the blanks
format to create your own policy manual. Copy it, customize it to fill
your needs. Includes owner's message to employees, sequence of info, the
do's and don'ts of making promises, a benefits checklist and how to word
them. Helps to prevent misunderstandings and confusion. |
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Guide To Buying/Selling
Businesses If you've ever thought about selling your business,
buying customer accounts, or buying businesses as a means of faster
growth, then this book will show you how to do it the right way. Based
on the author's first hand experience selling green industry companies.
This book covers every sell or buy situation. Deals only with landscape
industry businesses. |
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To
order by phone call Toll Free 1-866-280-2252
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Audio Tapes |
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# AT-1
Price: $19.50

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The
Winners Triangle -
If you want to know. . . what it takes to put together
the "total company". . sales growth. .control. . good profits and
winning at business, this tape helps you focus on the three qualities
common to successful landscape companies that made it to the "top" of
the industry. (1 Tape Series) |
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# AT-2
Price: $39.50

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Employees.
. . Find Them,
Keep Them -
Listen & learn the secrets to finding and
keeping employees. These tapes reveal untapped sources of finding
prospects, what to offer, how to prevent the competition from hiring
away your people, benefits, incentives, what works, what doesn't,
interviewing and selection. (2
Tape Series) |
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# AT-3
Price: $29.50

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Job
Estimating -
The
fast, easy way! Phil Nilsson's job estimating seminar on tape. Gives you
special insight on bidding the fast, easy way. No mystery, no
complicated theories, no mind boggling concepts. This is an easy listen
and learn tape series from one of the country's leading job estimating
seminar presenters. Covers landscape construction and grounds
maintenance. You'll put this information to work starting with your very
next job bid. Told by a person who's "been there", "done that". (2 Tape Series) |
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To
order by phone call Toll Free 1-866-280-2252
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Video Tapes |
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# VT-1
Price: $49.50

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Video Tape - Spanish Version
Lawn & Landscape Maintenance Basic Training - 30 minute video covers all the basics of
landscape maintenance including general work standards, mowing
operations using walk-behinds and riders, string trimmer use, back pack
blowing, spraying & weeding, equipment use, edging, bed maintenance,
general cleanups, safety gear, operating procedures, and equipment
maintenance pre-checks. (1
Tape Series) |
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Video
Tape - English Version
Lawn & Landscape Maintenance Basic
Training - 30 minute video covers all the basics of landscape
maintenance including general work standards, mowing operations using
walk-behinds and riders, string trimmer use, back pack blowing,
spraying & weeding, equipment use, edging, bed maintenance, general
cleanups, safety gear, operating procedures, and equipment maintenance
pre-checks. (1 Tape Series) |
Back to Top
To
order by phone call Toll Free 1-866-280-2252
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Special Book Discounts |
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Back to Top
To order by phone call
Toll Free 1-866-280-2252
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