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 Phil Nilsson

 
Best Selling Author
 
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Feedback


"Nilsson has some of the best ideas for the landscape industry.. in dept coverage, knowledgeable step by step approach"
PRO Magazine

"Nilsson's books are must reads, and his feature articles for our magazine have helped our reader tremendously"
Landscaper Publications


"Our member have found your books extremely helpful.  Thanks for your insight and creativity"
Professional Grounds
Management Society


"Nilsson's Labor Time Data is an important source of information.  It's a best seller with our membership"
Professional Lawn Care Association of America


"Nilsson's series of books filled a void in our program.. Our students needed more insight into management costs, profits and how to successfully operate a business.
University of TN, Horticulture Dept.


"Job bidding, labor cost, time management ... your books cover it all and have been a big help keeping our work on schedule.
Head Groundskeeper, Walt Disney World

 

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Please call toll free 1-866-280-2252 anytime for more information, to order by phone or if you need help selecting the books that will best solve your business problems. 

Take a look at our Discounted Book Package Deals or save even more on the Complete Operations Management System

 

 

 

 

Phil Nilsson, Best Selling Author, Featured by Leading Landscape Associations - Thousands of Books Sold Nationwide  **  Save $30 to $340 NOW on Special Books, Discounts and Package Deals  **  Check Out our Profit Building Ideas to Help You Start, Promote, Manage and Grow a Successful Landscape Business **  100% Satisfaction Guaranteed  **  FREE Job Pricing Guidelines  **  Check Out the Complete Management System Package - Huge Savings!  **
 

Book Topics

(click one of the topics below to jump to that section)

Job Bidding and Pricing Management Books
Advertising and Sales Audio Tapes
Employee Books Video Tapes
Operations Books  


Special Book Discounts
On Package Deals (click here)

 

Job Bidding and Pricing Books

 

# A-7
Price: $69.50
 

 

Labor Time Data Handbook -
Written for: Landscapers, Maintenance, Lawn Care, Site Managers, Municipalities. Contains over 500 field tested, time-studied labor hours data for landscaping and grounds maintenance job estimating. You will learn to: bid with confidence, save time preparing bids, easily determine best crew size, make money on every job you get, get a full days work from employees, never under or overprice a bid again, set realistic labor goals for employees. Includes labor hours for over 500 common tasks including: Aerification, Clean ups, Dethatching, Installing Pavers, Mowing, Mulching, Hydroseeding, Sanding & Salting, Sodding, and just about every job performed in landscaping and grounds maintenance.

# B-2
Price: $39.50

Pricing Your Services -
Never under price your work again! You'll know true cost as basis for your price. Includes bidding formulas, overhead, profit potential, pricing methods. How to avoid losing money on low priced jobs. Discover the highest price you can get, save time preparing bids. No guesswork or second thoughts when you use this system.

# C-21
Price: $32.50

Maintenance Estimating Kit -
This kit has everything you need when you visit a site to get an estimate. Working from a model spec. it takes you step by step. Assesses the model, finds the price, prepares the model bid, writes the proposal, along with cover letter and outline of the work.

# C-2
Price: $34.50

Writing The Maintenance
Specifications
-
No more trying to find the right words to explain job bids. Contains hundreds of samples of contract language that fits any situation. Produce professional specs, avoid bidding unrealistic site requirements. What to include and exclude. Also covers summer and winter work elements, and work options to look for on any site to boost sales.

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To order by phone call Toll Free 1-866-280-2252

 

Advertising and Sales Books

 

# B-1
Price: $42.50

 

Advertising And Marketing Your Services - This primer on advertising covers a lot of ground when it comes to taking the "mystery" out of this important subject. It covers how to write ad copy, design brochures, using logos, pitch lines, image, mission statements, best methods, time proven techniques, timing releases, publicity, four basic rules to follow. . .no matter what, looking professional, checklist of markets, ad samples, and avoiding the "look alike" approach. Attention getters and those ugly "turnoffs".

# B-12
Price: $24.50

Selling To Commercial Customers - Selling to commercial requires a different approach to finding key contacts, bidding the work, locating accounts that offer high profits. Explains professional image, getting long term contracts vital to success, how to sustain customer loyalty, how to close the sale.

# B-4
Price: $24.50

Selling To Residential Customers - Explains least costly, most effective advertising, services and upsells to offer, getting the appointment, projecting a professional image.  How to overcome price objections, close a sale, and build a loyal customer following.  Why homeowners will or will not buy from you. Includes complete set of contracts, work proposal and scheduling forms.

# B-8
Price: $24.50

How To Write Effective Sales Letters You'll never be lost for the right words with this sample pack of sales letters designed for the landscape industry. Covers almost any sell situation. What to say to persuade, what not to say, and why. Mechanics of the letter, the do's and don'ts, appealing to logic and emotion, best mailing methods, primer on direct mail strategies.

# B-3
Price: $22.50

How To Improve Customer Retention Repeat business is key to growth. Use these methods and you'll spend less time trying to find new customers and keep those you have. Explores what customers really want from you, renewal incentives, quality control, projecting the right image, price increases, and finally how to keep customers happy.

# B-11
Price: $34.50

All About Direct Mail Advertising - Direct mail is one of the most effective ways to get customers because it's one-on-one. It doesn't compete with the other ads. This book outlines the 7 cardinal rules to success and shows you how to use them. Direct mail works if you do it right! Specifically written for the green industry, this book gets you started in the right direction.

# B-13
Price: $19.50

The Art Of Selling -
Good sales people aren't born that way. Learn the secrets of successful sales people and find out what you are doing wrong. Sales will increase when you've mastered the skills of selling, using tie downs, why customers buy, what will make you stand out from the others.

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To order by phone call Toll Free 1-866-280-2252

 

Employee Books

 

# ET-1
Price: $42.50

 

Entry Level Training - Landscapers - This book trains new hires & seasonal help and avoids you having to explain the basics over and over each season. It covers materials, commonly used tools, equipment, safety, vehicle use, hazardous substances, work practices, attire, customer relations, personal behavior, terms and definitions, and question/answer review.

# ET-2
Price: $39.50

 

Crew Leader Training - Landscapers Overcome the difficulty of unsupervised jobs. Train your workers to accept responsibility and you'll probably increase business. This is a step-by-step approach designed for the employee with little or no supervisory experience. Covers task management, what owners need from crew leaders, how to win respect and get cooperation from peers, planning the work, getting it done! Overseeing the equipment, goal setting, Question/Answer review.

# ET-4
Price: $34.50

 

Training In Pruning And Planting - Covers everything workers need to know to properly install and prune shrubs and trees. Shows how, when, why to prune. Explains the tools, how to prevent damage, planting methods, staking and guying, mulching, transporting stock, thinning, forming, shaping, and pinching. Best times to prune flowering species. Question and Answer review.

# G-1
Price: $39.50

 

Employees, Find Them..Keep Them This book is going to make it a lot easier for you to locate and hire the people you need. Has employee "hunting" strategies, how and where to find prospects, what to offer ... wages, incentives, interviewing & selection, motivation, how to prevent the competition from hiring away your help. How to develop crew leaders & foreman, strategies to prevent employees from leaving to start their own businesses.

# G-4
Price: $19.50

 

Keys To Motivating Employees - This book focuses on the unique challenges of motivating seasonal, temporary and key people. Discusses why some people work hard, others don't. Why a paycheck alone is a poor motivator. Tactics to use in your company to promote team players, get better production, and create interest in a job where none exists.

# G-5
Price: $12.50

 

How To Be A Great Boss! -
Ever wonder how employees like you as a "boss"? Highly respected, well liked? How they perceive you is key to your success in today's labor market. This report examines easily mis-understood concepts of attitudes, work ethics, and self esteem that can make or break your business. You can either "turn them on" or "turn them off" by what you do and say.

# H-4
Price: $49.50

 

Subcontracting the Work -
This book shows & tells everything you ever wanted to know about subcontracting your work to others and being a subcontractor to others. The ins and outs of partnering jobs, legal requirements, how to make money on others, limit your risks, protect customer contacts, forms & agreements, qualifying your partners, performance guarantees, insurance concerns, covenants not to compete, lien waivers, ... all about "owning the work" but not "doing the work" and how to profit from the growing trend in subcontracting.

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To order by phone call Toll Free 1-866-280-2252

 

Operations Books

 

# B-7
Price: $49.50

Winter Income Producers -
This book is jam packed with surefire ways to make money. You'll turn down time into added income. You'll get 75 ways. Any one of them is enough to get you started, and the good news is that most of them require little, if any investment. No long start up times either. There's something for everyone. Pick a method that satisfies your off season needs.

And, even if you yourself decide to "kick back", relax and take it easy, doesn't mean your employees can't continue to make money for you! No matter where you live, no matter what your specialty within the landscape industry, you'll find something of interest. I guarantee it.

# C-1
Price: $49.50

Grounds Maintenance Manual -
A complete guide to maintenance contracting from the author's first hand discovery of what works, what doesn't. How to sell services, bid jobs, assign crews, control the work. You'll get bid outlines, scheduling formats, cost calculations, checklists for year round services. You'll learn how to evaluate every site for profit potential, pinpoint best crew size, control costs, and know what to expect on a daily basis.

# C-6
Price: $24.50

Maximizing Profits In Mowing -
Some people make plenty of money mowing, while others lose their shirts! Mowing is 50% of most contracts. Covers key factors for better profits, best crew size, selecting the right mowers, setting work quotas, scheduling problems. Mobilize your people to work as a team!

# C-8
Price: $39.50

The Snow Removal Business -
A complete guide to just about everything there is to know about winter maintenance. Bidding, costing, scheduling, how to maximize revenues, manage a storm, vehicle maintenance, bid proposal package, contract language, selling the services, documenting a storm, dealing with damage claims, pricing the work . . .everything!

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To order by phone call Toll Free 1-866-280-2252

 

Management Books

 

# E-2
Price: $39.50

Business Planning Workbook - Specifically designed for landscape companies and divided into three sections that form a master business plan model. Contains fill in the blanks sections question and answer review to form a Sales Plan, Production Plan and Management Plan for your company.

# E-1
Price: $39.50

How To Grow Your Business -
Growth means higher sales levels, more employees & equipment, more debt, higher accounts receivables, larger facilities. Know what to expect at each stage of growth with this behind the scenes look. Covers growth plans, profit outcomes, key systems for control, maintaining job quality, delegating to others, keeping track of production, how to finance the larger operation.

# H-3
Price: $15.50

The 7 Keys To Business Success - This guide explains the reasons why some businesses do well, while others just seem to scrape by. The focus is on common traits, attitudes, winning strategies that if ignored, lead to disappointing results. You'll reprogram yourself to use the seven principles, recognize the danger signals, identify obstacles to overcome.

# G-2
Price: $19.50

Writing Your Company Policy Manual You'll save time using this fill in the blanks format to create your own policy manual. Copy it, customize it to fill your needs. Includes owner's message to employees, sequence of info, the do's and don'ts of making promises, a benefits checklist and how to word them. Helps to prevent misunderstandings and confusion.

# H-1
Price: $49.50

 

Guide To Buying/Selling Businesses If you've ever thought about selling your business, buying customer accounts, or buying businesses as a means of faster growth, then this book will show you how to do it the right way. Based on the author's first hand experience selling green industry companies. This book covers every sell or buy situation. Deals only with landscape industry businesses.

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To order by phone call Toll Free 1-866-280-2252

 

Audio Tapes

 

# AT-1
Price: $19.50

 

The Winners Triangle -
If you want to know. . . what it takes to put together the "total company". . sales growth. .control. . good profits and winning at business, this tape helps you focus on the three qualities common to successful landscape companies that made it to the "top" of the industry. (1 Tape Series)

# AT-2
Price: $39.50

 

Employees. . . Find Them,
Keep Them
-
Listen & learn the secrets to finding and keeping employees. These tapes reveal untapped sources of finding prospects, what to offer, how to prevent the competition from hiring away your people, benefits, incentives, what works, what doesn't, interviewing and selection. (2 Tape Series)

# AT-3
Price: $29.50

 

Job Estimating -
The fast, easy way! Phil Nilsson's job estimating seminar on tape. Gives you special insight on bidding the fast, easy way. No mystery, no complicated theories, no mind boggling concepts. This is an easy listen and learn tape series from one of the country's leading job estimating seminar presenters. Covers landscape construction and grounds maintenance. You'll put this information to work starting with your very next job bid. Told by a person who's "been there", "done that". (2 Tape Series)

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To order by phone call Toll Free 1-866-280-2252

 

Video Tapes

 

# VT-1
Price: $49.50

Video Tape - Spanish Version Lawn & Landscape Maintenance Basic Training - 30 minute video covers all the basics of landscape maintenance including general work standards,  mowing operations using walk-behinds and riders, string trimmer use,  back pack blowing, spraying & weeding, equipment use, edging, bed maintenance, general cleanups, safety gear, operating procedures, and equipment maintenance pre-checks. (1 Tape Series)

# VT-2
Price: $49.50

Video Tape - English Version Lawn & Landscape Maintenance Basic Training - 30 minute video covers all the basics of landscape maintenance including general work standards,  mowing operations using walk-behinds and riders, string trimmer use,  back pack blowing, spraying & weeding, equipment use, edging, bed maintenance, general cleanups, safety gear, operating procedures, and equipment maintenance pre-checks. (1 Tape Series)

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To order by phone call Toll Free 1-866-280-2252

 

Special Book Discounts

 

Job Estimating Package

Labor Time Data Handbook

 69.50
Maintenance Estimating Kit  32.50
Pricing Your Services  39.50
Grounds Maintenance Contracting   49.50

Total 

 191.00

Special Discount  

$41.00

Your Final Price  

$150.00
 

Sales Booster Package

 Advertising Your Services  42.50
 All About Direct Mail Advertising  34.50
 Selling To Residential Customers  24.50
 Selling To Commercial Customers  24.50
 How To Write Effective Sales Letters  24.50

Total 

 150.50

Special Discount  

$30.50

Your Final Price  

$120.00
 

Business Startup Package

 Labor Time Data Handbook  69.50
 7 Keys to Business Success  15.50
 Advertising Your Services  42.50
 Pricing Your Services  39.50
 Grounds Maintenance Manual  49.50
 Business Plan Workbook  39.50
 Maximizing Profits in Mowing  24.50
 Maintenance Estimating Kit  32.50
 Training in Pruning & Planting  34.50

Total 

 347.50

Special Discount  

 $72.50

Your Final Price  

$275.00
 

Complete Operations Management System

Labor Time Data Handbook 69.50
Winter Income Producers 49.50
Grounds Maintenance Manual 49.50
Writing The Maintenance Specifications 34.50
Maintenance Estimating Kit 32.50
Maximizing Profits In Mowing 24.50
Pricing Your Services 39.50
Selling To Commercial Customers 24.50
The Art Of Selling 19.50
How To Write Effective Sales Letters 24.50
Guide To Buying Or Selling Businesses 49.50
Writing Your Company Policy Manual 19.50
Keys To Motivating Employees 19.50
Entry Level Training - Landscapers 42.50
Crew Leader Training - Landscapers 39.50
Training In Pruning And Planting 34.50
How To Be A Great Boss! 12.50
Advertising And Marketing Your Services 42.50
How To Improve Customer Retention 22.50
All About Direct Mail Advertising 34.50
The Snow Removal Business 39.50
The 7 Keys To Business Success 15.50
Business Plan Workbook 39.50
How To Grow Your Business 39.50

The COMPLETE OPERATIONS
MANAGEMENT SYSTEM

$839.00

Special Discount...

$340.00

Your Final Price...

$499.00
 

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To order by phone call Toll Free 1-866-280-2252

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Nilsson Associates, 374 Hart Street, Southington, CT  06489
Toll Free 866-280-2252, Fax 860-628-0174
Email: 
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